Landing Page Design: One Goal, Fast Conversion
A landing page is the design and launch of a single page that presents one product, campaign or service and guides the visitor to a single action. Speed suited to ad traffic, a clear offer, social proof, a form or WhatsApp link and conversion tracking are all in scope. Typical delivery is 5 business days; when the page goes live it is ready to be connected to an ad campaign.
// Who is a landing page for?
A landing page is for businesses that send ad budget to the corporate home page, need a fast page for a campaign, or do not yet have a corporate site. A visitor arriving from an ad must see within 5 seconds what is sold and what to do; menus, blog and about links scatter that visitor. If any of the following sounds familiar, you are on the right page.
- Google or Meta ads go to the home page and form completion is below 1%
- A new product, event or seasonal campaign needs a page quickly
- You are a new business and the budget or content for a corporate site is not ready yet
- You sell one service and do not need a 10-page site
We use the same structure for a local service firm and a national product launch; only the number of sections and the type of integration change.
// What is included and what is not
The project is a one-off design and launch job; ad management is a separate service. The table below lists what a standard project includes and what stays outside, line by line. The page copy is written for conversion and included; product photos, video and a logo come from you or are planned separately, and that boundary is written in the quote.
| Work | Standard project |
|---|---|
| Scoping call: goal, offer, audience, single action | Included |
| Conversion-focused copy (headline, offer, benefits, proof, call to action) | Included |
| Original design, 1 revision round | Included |
| Mobile compatibility and speed optimization (mobile PageSpeed target above 90) | Included |
| Form, WhatsApp, phone and calendar links | Included |
| Conversion tracking: Google Analytics, ad conversion tag, form tracking | Included |
| SSL, domain connection, thank-you page and form notification | Included |
| 3 months of bug fixing | Included |
| Second version for A/B testing | Priced separately |
| Product photography, video and logo design | Priced separately |
| Ad campaign setup and management | Excluded |
| Domain and hosting fees | Excluded |
If several services and pages are needed, a corporate website fits better; for online sales an e-commerce website is a separate project.
// How does it work and how long does it take?
A typical page launches within 5 business days; if imagery and the offer are delivered on day one it is faster. Because tracking is installed at launch, the ad campaign can be connected the same day. Bug fixing is guaranteed for 3 months after launch; on request the first 30 days of conversion data are reviewed together and improvements proposed.
Scope (1 day)
Target action, offer, audience and competitor pages are clarified; the section plan is written
Copy and design (2 days)
Page copy is written, the design prepared and approved through 1 revision round
Build and integration (1 day)
The page is built; form, WhatsApp and tracking tags are set up
Testing and launch (1 day)
Mobile, speed and form tests run; a test submission confirms the notification, and the page goes live
// How is the price determined?
Three variables set the price: number of sections, type of integration (form, calendar, payment link) and number of languages. A 6-section single-language service page and a 12-section bilingual launch page with a payment link do not carry the same workload, so we quote from the scoping call rather than a fixed list. The call is free and the quote is fixed once the section plan is approved.
Payment is split into two stages: start and launch. Source files and access details are handed over at launch. A second version or a new campaign page is priced in decreasing steps.
// Results we have delivered
The three cases below represent different campaign types. We do not share client names without permission, so sector and scale are given instead; figures come from the ad panel and form records measured 30 days after launch. All three pages were launched by Zep Bilisim within 5 business days and handed over with conversion tracking installed.
- Dental clinic, implant campaign — Ads were redirected from the home page to a campaign page; form completion rose from 0.8% to 4.6% and cost per enquiry fell 71%
- Software company, demo requests — A calendar-linked page was built; 58 demo bookings in 30 days with a mobile speed score of 96
- Education provider, season enrolment — A bilingual page launched in 4 days; 214 pre-registrations in 3 weeks, twice the previous season
Ad money brings the visitor to the door; a page that does not say what to do inside throws that money away.
// The team behind the work
The project is led by Caner Zep Çelik, founder of Zep Bilisim. As founder and technical consultant he has worked on web design, conversion tracking and search visibility since 2020 and has been involved in more than 100 projects. He builds the section plan, the tracking setup and the speed optimization himself and works alongside the design team on the visuals.
The handover document is written by the same person: access details, tracking tags, form notification settings and what each section is designed to do. The document lets your ad team or agency use the page directly.
// When is it not needed?
If your corporate site already has a fast, single-action service page, a new page is unnecessary; we say so plainly in the scoping call and recommend a small edit to the existing page. If you want to present several services at once, a single page becomes cluttered; a corporate site is the right choice and we set that order accordingly.
If there is no ad budget or traffic source yet, the page stays empty; a channel plan comes first, then the page.
Google's landing page experience documentation explains from the official source the page criteria that affect ad quality score; our page structure is built to them.
// Frequently Asked Questions
A corporate site presents the whole company and leaves the visitor room to browse; a landing page presents one offer and asks for one action, with no menu or external links. For ad traffic a landing page raises conversion noticeably; for organic and brand searches a corporate site is needed. The two work together, and the call states which comes first.
Yes, it is included. The copy follows a conversion structure: headline, offer, benefits, social proof, objection handling and call to action. We ask you for the offer details, references and any customer testimonials. The copy is submitted as a draft and goes into design after your approval; legal and price details are never published without your sign-off.
No; ad management is outside this service. The page is delivered with the ad conversion tag and form tracking installed, so your ad team or agency can connect the campaign the same day. The handover document states which tag measures which action. If you want an ad agency recommendation, we give a neutral one and take no commission.
Submissions are sent instantly to the email address you choose; a WhatsApp notification or spreadsheet record can be added. Every submission is measured as a conversion and passed to the ad platform. Before launch a test submission confirms the notification arrives; spam protection is set up, and a form whose notifications do not arrive is never handed over.
Yes. For text and image changes a simple editing panel is set up, or we make them under the 3-month support. A new section, a second version or a different campaign page is priced separately in decreasing steps. Because the source files are yours, another team can develop the page too.
A second version is priced separately and optional. After the first 30 days of data are read, a second version is proposed for the headline, offer or form length; traffic is split between the two and conversion compared. On pages with fewer than 1,000 visits a month a test gives no meaningful result, and we say so up front.
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